There are good reasons to start a blog. You can be seen as an expert in your niche, you can let people know what's going on in your business, you can sell affiliate products with product reviews, and you can make money with your own products or with AdSense ads. But before you go ahead and start a blog, think first about why some blogs fail. If you keep these failings in mind before you begin, you can do what you need to do to make sure you don't fall into the same traps.
If you are already an expert in your field, that's great. If you're not, then it's going to be a lot harder to compete in a niche that is already dominated by experts. You'll have to work at building your credibility first before you can compete with the big boys.
But having said that, you can narrow your niche and specialize in your unique offerings. Just don't make the niche too narrow that you run out of stuff to blog about. Also, make sure there are people interested in your chosen niche topic. You need an audience of a lot more than one.
Another issue that can lead to failing is when people decide to have lots of blogs. That's not a problem by itself and can indeed make you good money, but you need to get one blog up and running smoothly and earning an income before you put the next one up. You need to develop a successful plan with the first blog so you can implement that plan with your next blogs.
I see some blogs failing because the owners are just in it for the money. You can tell they have no interest in the blog subject, they use PLR without bothering to rewrite it, and the blog is covered from head to toe with ads. Don't waste your time if you're not committed.
When you have a blog, you need to brand yourself - both with your logo and what your blog is about. What is your blog about exactly? If a new reader can't figure that out, they probably won't stick around. Stay within your blog subject and dive in deep. Readers interested in the subject will come back again and again.
Some blogs could have made it if their owners had just taken some time to analyze what was working and what wasn't. If you spend any time on successful blogs, you will see that they are constantly evolving. Staying stagnant = failure.
To be successful with your blog you need to market it to the right audience. Pick the right keywords when you do PPC and advertise on websites in the same or complimentary niches. Find a forum in your niche and become a contributor with quality posts.
Lastly, don't expect to get rich over night from your blog. It takes time to build up an audience that trusts what you have to say. Keep at it and consider the reasons why blogs fail. Successful blogging can be yours.
by Marian_Krajcovic, Will Your Blog Fail?
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